Kid Cudi poster analysis
- Celebrity endorsement has been used in this poster as the artist’s name is in clear bold capitals.
-uses and gratifications theory can be applied here as the theory argues we absorb media for our own personal needs one of the needs is for information, at the bottom of the poster it has the artist’s website address fans will go on their to find out more information about the upcoming album and any news about the artist themselves.
-The dark colours of the poster have negative connotations and could relate to the themes within the album- which is a common feature as the rap genre tends to have serious themes about a struggle or growing up in a poor, urban area.
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