Textual
Analysis of Music Videos
Introduction
The music
videos we analysed were; ‘Candy Shop’ by 50 Cent, ‘Without Me’ by Eminem, ‘Ride
Wit Me’ by Nelly, ‘Work’ by Iggy Azalea and ‘Big Pimpin’ by Jay Z.
All of these Videos belong to the Rap Genre.
All of these videos have consistent swearing in their videos, it shows the care free attitude to how other people see them.
The male rappers all wear baggy clothing, this is a typical trait
Body language – they all wave their arms about and portray aggressive behaviour
What is the relationship between lyrics and visuals?
Mainly illustrative.
Sometimes performance based, raise entertainment level
Big pimpin’ shows straight away that the lyrics and visuals are illustrative, Jay Z is on a huge yacht and the first lyric is ‘big pimpin’
Another example is at the end of the Candy Shop video, 50 is at a candy shop, which links back to the lyrics.
All of these videos have consistent swearing in their videos, it shows the care free attitude to how other people see them.
The male rappers all wear baggy clothing, this is a typical trait
Body language – they all wave their arms about and portray aggressive behaviour
What is the relationship between lyrics and visuals?
Mainly illustrative.
Sometimes performance based, raise entertainment level
Big pimpin’ shows straight away that the lyrics and visuals are illustrative, Jay Z is on a huge yacht and the first lyric is ‘big pimpin’
Another example is at the end of the Candy Shop video, 50 is at a candy shop, which links back to the lyrics.
What is
the relationship between music and visuals?There isn’t really a relationship between the music and visuals in any of the
videos we analysed.
Are there close-ups of the artist and star image motifs?
In ‘candy shop’ the company have used seductive women to sell the record, they’ve also used 50 himself as he appears topless throughout some of the video
In ‘work’ the company have used Iggy herself to sell the record, as she is using her bum as her selling point in the video, there are more close-ups of her bum than her face.
The image in these videos, from the research we collected, is offered as a very sexualized view
these videos are all quite typical for each artist, it follows a pattern and also shows the genre has quite similar techniques to sell their records
Is there reference to the notion of looking?
-Yes, in the male rap artists videos there are women in the videos dressed provocatively and being associated with the male rap artist
-Interests young male fans
-Objectifies the women by the rap artists looking into the camera and ignoring the women
-Idea of patriarchy shows that men appear to be more superior.
Are there close-ups of the artist and star image motifs?
In ‘candy shop’ the company have used seductive women to sell the record, they’ve also used 50 himself as he appears topless throughout some of the video
In ‘work’ the company have used Iggy herself to sell the record, as she is using her bum as her selling point in the video, there are more close-ups of her bum than her face.
The image in these videos, from the research we collected, is offered as a very sexualized view
these videos are all quite typical for each artist, it follows a pattern and also shows the genre has quite similar techniques to sell their records
Is there reference to the notion of looking?
-Yes, in the male rap artists videos there are women in the videos dressed provocatively and being associated with the male rap artist
-Interests young male fans
-Objectifies the women by the rap artists looking into the camera and ignoring the women
-Idea of patriarchy shows that men appear to be more superior.
Are there
intertextual references?
- We found one example of intertextual references in Eminem’s video when he holds up his album to the camera as part of the role he is playing in his video.-they are used to promote the artist as much as possible and create a buzz for the artist.
-In this particular video, they have used intertextual references subtly so that fans don’t feel pressured to buy anything but are aware of what’s available for that artist.
- We found one example of intertextual references in Eminem’s video when he holds up his album to the camera as part of the role he is playing in his video.-they are used to promote the artist as much as possible and create a buzz for the artist.
-In this particular video, they have used intertextual references subtly so that fans don’t feel pressured to buy anything but are aware of what’s available for that artist.
Is the
music video performance-based, narrative-based or concept-based?
-Iggy, Eminem and 50 cent’s videos are all narrative based- they all have a story of some sort which is based around the lyrics of the song and are a source of entertainment for their fans watching. They may also have friends and women surrounding them in their videos also and could arguably been seen as the hero’s if we apply propps theory of narrative
-Iggy, Eminem and 50 cent’s videos are all narrative based- they all have a story of some sort which is based around the lyrics of the song and are a source of entertainment for their fans watching. They may also have friends and women surrounding them in their videos also and could arguably been seen as the hero’s if we apply propps theory of narrative
-Nelly
and Jay-z’s videos are more performance-based just revealing themselves mostly
to the camera throughout the video and just generally rapping into the camera
with maybe a few people around them these, this is to give fans what they want
to see there favourite artist on screen.
Conclusion
-In conclusion a lot of close ups are used.
-Women play a big part in the male rap artist videos
-Body language and clothing are key to showing artist to be ‘rough’ and ‘street’
-Performance seems to be the main route artist tend to go down when it comes to rap videos but, narrative based are also popular too.
-In conclusion a lot of close ups are used.
-Women play a big part in the male rap artist videos
-Body language and clothing are key to showing artist to be ‘rough’ and ‘street’
-Performance seems to be the main route artist tend to go down when it comes to rap videos but, narrative based are also popular too.
George
ReplyDeleteYou MUST but on the actual videos that you have analysed to show technical competence AND to have evidence. Make sure your presentation is 'top' as you get marks for this AND in your summaries you must weave the theoretical concepts we looked at- even if they don't apply you have to show you understand them by saying how they DON"T apply.